- PappaRich to be an International Brand like Starbucks to the world
- To bring our Malaysian and PappaRich Culture, Identity to the world.
- To impact the communities that we are in
- To achieve our vision, we need team work and togetherness from all.
- For customers : To exceed their expectation in terms of quality of food and service
- For franchisees : To be a proud owner of a successful F&B brand
Papparich Group was established in 2005 with its 1st outlet in Selayang Mall. Today PappaRich has grown extensively and with a total of 66 outlets nationwide and continuously growing rapidly. It is emerging as a formidable player in the local food and beverage chain.
The popularity of lifestyle Malaysian Delights outlets is attributed largely to the introduction of its high quality food offering such as;
- Freshly-baked bread and buns,
- The traditional toast with kaya and butter
- Nasi lemak,
- Nasi kunyit,
- Fried kuey teow,
- Curry laksa,
- Asam laksa,
- Chicken rice,
- Prawn mee,
- Mee goreng
- Ice kacang and etc,
All available at affordable prices and all prepared with the finest fresh ingredients and to retain its original flavor and taste.
The company has experimented extensively and developed recipes that resulted in palatable Malaysian delights that appeal to the general mass.
In addition to the fresh food, we also offer the best choice of excellent gourmet coffee to its patrons. PappaRich coffee is brewed with specially blended local selected gourmet beans.
With its open concept, the customers at the outlets are able to see the Pappa White Coffee, roti bakar etc being prepared before them, thus providing them with a unique eating experience that becomes a reason enough for them to continuously return for more.
Its tastefully decorated outlets in its earthly colours with its cozy and relaxed ambience, a clean and comfortable environment, has managed to fill a niche that satisfies those who are looking for a quick bite or to pass time leisurely.
At PappaRich, we constantly strive to improve ourselves and to strengthen our market presence through;
- Effective media advertising, PR events and smart partnerships.
- New product innovations and introductions to cater to customers’ tastes and preferences to attract new customers and stimulate repeat visits.
- Embarking on operation efficiency improvement and cost savings initiatives to ensure our food is competitively priced for its good value.
- Regular quality service and cleanliness audit for all outlets to ensure customers to have the best experience.With the strong local brand presence and acceptance, PappaRich Group is now embarking on the international expansion.
With the strong local brand presence and acceptance, PappaRich Group is now embarking on the international expansion.
Our Future Plan
Looking forward, we continue to seek strategic opportunities for building our core business and activities. This also means a continued investment of resources and money to improve our human capital, production process and product quality.
We aim to preserve our competitiveness while carefully expanding our business to adjacent markets.
In view of the stable growth and potential in our Franchise business, PappaRich aspires to become its largest and most renowned Franchise "Malaysian Delights Restaurant" locally and internationally.